Industries
Built for the
next basket, not just this one
FMCG runs on repeat purchase, not a single sale. We build the e-commerce, packaging, and analytics work around getting a customer to buy again, not just once.
Most FMCG brands over-invest in the first purchase and under-invest in the tenth. We build consumer analytics that track cohort repeat rate and basket size over time, so a campaign gets judged on whether it built a habit, not just a spike.
On the operational side, that means an e-commerce and packaging setup that scales with shelf-life and logistics constraints real for your category, not a generic storefront template. Small margins don't forgive a checkout flow that adds friction or a package that costs more to ship than it does to make.
E-commerce
Storefronts and subscription flows built for a low-margin, high-frequency category, where checkout friction costs more than it looks like.
Packaging
Design and structure decisions made against your real shelf-life and shipping cost, not just how it looks in a render.
Consumer Analytics
Repeat-purchase and basket-size tracking by cohort, so a promotion gets judged on habit built, not a one-week spike.